Switch to Verizon and get the new iPhone 18 Pro now. No trade-in needed. And get the latest iPhone every year.

With no upgrade fees, no activation fees and cash back in Verizon Dollars just for being a customer, the choice is simple

What you need to know:

• Switch to Verizon and get the new iPhone 18 Pro now. No trade-in needed. And get the latest iPhone every year with Simplicity.
• No activation or upgrade fees when you enroll in Verizon Loyalty.
• Cash back in Verizon Dollars just for being a customer, plus exclusive daily drops and epic experiences with Verizon Shine.
• Preorders for iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 start September 12 (8am ET). iPhone Duo is available to pre-order starting on Friday, October 16.
  
  

NEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) -- It’s official: the new iPhone 18 Pro is coming to Verizon. With the most advanced pro camera system featuring a redesigned 48MP Fusion Main camera with variable aperture and the highest sustained performance in iPhone history powered by the latest-generation chips, there’s never been a better time to upgrade than with the iPhone 18 Pro lineup. iPhone 18 Pro Max even delivers the biggest jump in battery life ever on an iPhone, so it keeps up all day and then some.

For customers who are tired of complexity and want a simple, cost-effective plan alongside the new iPhone 18 Pro lineup, Verizon offers simple pricing, no activation or upgrade fees and a brand-new iPhone every single year. Plus, Verizon is offering the latest Apple products, including Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, and iPhone Duo—the first-ever foldable iPhone.

Simplicity moves beyond tiered network confusion and provides a simple choice for mobile service, with options to get a new phone every year with Simplicity Pro. With America’s Most Reliable 5G Network for everyone at an affordable price, including unlimited 5G Ultra Wideband data, 10GB of premium mobile hotspot and roaming in Canada and Mexico all standard. That's it. That's the plan.

Get iPhone 18 Pro now

• Switch, get iPhone 18 Pro and upgrade every year: Switch to Verizon and get iPhone 18 Pro now plus the latest iPhone every year with Simplicity Pro. Enjoy zero activation or upgrade fees when enrolled in Verizon Loyalty, plus monthly cash back in Verizon Dollars and access to exclusive daily drops and epic experiences. All for $80 a month after Auto Pay and switcher discounts, plus taxes and fees.
  • Here’s how it works: Get iPhone 18 Pro today with no trade-in, and return it in good working condition to upgrade to a new model every year. Additional terms and conditions apply.
• Save up to $1,200 with myPlan: Trade in an eligible phone and add a new line to receive up to $1,200 off a new iPhone with an eligible myPlan. Customers upgrading an existing line can get up to $1,020 off when they trade in an eligible phone on an eligible myPlan.
  • How it works: Purchase a new iPhone on a 36-month, interest-free payment plan and trade in an eligible Apple, Google, Motorola or Samsung phone that’s been active on an account for at least 60 days. Verizon covers up to $1,200 via monthly promo credits applied over 36 months. Additional terms and conditions apply.
    
• Bundle an iPhone and save: Buy a new iPhone or bring your own iPhone with a new line, and get a new Apple Watch Series 12 and iPad on us.
  • How it works: Buy an eligible iPhone on Simplicity, Simplicity Plus, Pro or myPlan, or bring your own iPhone with a new line activation. Then, purchase the Apple Watch Series 12 and iPad on a 36-month interest-free payment plan and add a monthly service line for each device with Auto Pay. Verizon covers the cost of the devices by providing monthly credits over 36 months. If a customer brings their own iPhone, the new line must remain active on the account for at least six months. This offer stacks with both the Simplicity and myPLan
• Verizon Business offers: Get iPhone 18 Pro (256GB) on us, or save up to $1,200 on iPhone 18 Pro Max.
  • How it works: For a limited time, switch to receive up to $1,200 off a new iPhone with an eligible trade-in, device payment plan and select My Biz Plan. Plus, customers can save $360 when they port in their existing number. All credits applied over 36 months.
    
    

Verizon Loyalty: The only loyalty program for ALL customers on any plan

Goodbye activation and upgrade fees: All postpaid customers on all phone and connected device plans can opt-in to Verizon’s Loyalty program and say goodbye to activation and upgrade fees—that’s up to $40 in fees per device.

Verizon Dollars: A first-of-its-kind program that rewards customers with 3% back in Verizon Dollars every single month, just for being a customer. Verizon Dollars can be redeemed for devices, accessories or up to 5x for each Verizon Dollar from top brands.

Verizon Shine, every Monday, every day, all year-round: The loyalty program that gives customers a reason to look forward to Monday, all year-round. All Verizon customers on any plan can enter weekly for a chance to win once-in-a-lifetime experiences, alongside daily drops including tickets to concerts and sporting events, exclusive merchandise, dining vouchers, gift cards and more. Opt-in into loyalty in one simple step through the My Verizon app.        

The latest iPhone models

iPhone Duo is the first foldable iPhone, featuring a breakthrough design that’s beautiful, versatile, and durable. iPhone Duo opens to a large 7.6-inch inner display for viewing content, gaming, and multitasking, and closes to a compact, pocketable 5.4-inch outer display. Built to last with an innovative hardware design and precision hinge, iPhone Duo is powered by A20 Pro to deliver pro performance and impressive all-day battery life, and offers an advanced camera system, with the folding design unlocking fun new ways to use the camera that aren’t possible on any other iPhone. iOS 27 is also reimagined for the versatile ways users can interact with iPhone Duo.

iPhone 18 Pro and iPhone 18 Pro Max offer the new 48MP Fusion Main camera with variable aperture, the most advanced camera Apple has ever made, and new Pro controls let users customize their experience. Powered by A20 Pro, iPhone 18 Pro and iPhone 18 Pro Max deliver huge leaps in battery life and performance. iPhone Duo and iPhone 18 Pro models feature Apple Intelligence¹ and Siri AI², an entirely new version of Siri, rolling out in beta in English with iOS 27, to bring AI capabilities together with a user’s personal context to become an intelligent personal hub with privacy and security at the core. iPhone Duo is available in two refined colors: star white and night sky. iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier and an all-new burgundy.

iPhone Duo and iPhone 18 Pro models feature eSIM³, offering greater flexibility, better security, seamless connectivity compared to traditional physical SIM cards, and more battery life on eSIM-only models. iPhone Duo features an eSIM-only design that saves internal space to maximize battery capacity while eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max take advantage of the space formerly occupied by the physical SIM with a larger battery that provides two additional hours of video playback.

The newest Apple Watch models

Apple Watch Series 12 and Apple Watch Ultra 4 offer the most accurate heart rate sensing in a wearable⁴. Both new models have been engineered with the new Health Sensing System and S11 chip to offer an enhanced suite of health and fitness features including a new readiness score, higher-frequency heart rate and heart rate variability (HRV) measurements, plus extended workout battery life and faster charging. Apple Watch Series 12 is available in 42mm and 46mm sizes in an array of beautiful finishes, including dark bronze, black, light gold and space gray aluminum; radiant gold and natural titanium; and a stunning ceramic material, in pearl white and night blue. Apple Watch Ultra 4 is available in natural and black titanium.

With watchOS 27, Apple Intelligence comes to the wrist, bringing Siri AI to Apple Watch Series 12 and Apple Watch Ultra 4 with personal context understanding and broad world knowledge⁵. Arriving later this year, new Audio Intelligence features roll out in beta in English to help users stay aware of the world around them, catch what they missed, and remember key moments — with user control, privacy, security, and accessibility at the center of their design⁶ — along with a redesigned Health app on iPhone and iPad, starting in U.S. English, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a user’s age⁷.

Introducing AirPods 5

AirPods 5 deliver the industry’s best Active Noise Cancellation (ANC)⁸ in an open-ear design, powered by a new multiport acoustic architecture and next-generation Adaptive EQ for even more immersive sound. Their breakthrough open-ear ANC removes up to 50 percent more external noise compared to the previous generation, alongside a more natural Transparency mode. Combined with Siri AI and iPhone, AirPods enable users to draw on their personal context and get answers with broad world knowledge, entirely hands-free¹. Users can also respond to Siri using head gestures or use Live Translation to help connect across languages. For users who want even more, AirPods 5 with Wireless Charging Case adds longer battery life and on-stem volume control⁹.

Get your new iPhone at Verizon

Visit Verizon.com, the My Verizon app or your local Verizon store to preorder your iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 starting September 12 at 8am ET, with wide availability on September 18. iPhone Duo will be available to pre-order starting on Friday, October 16. Verizon Business customers can visit the Verizon Business website or contact their account manager to order. All new iPhone models will also be available from Visible, StraightTalk, Total Wireless and Verizon Prepaid.

This announcement was originally published by Verizon. Read the original press release.

Media contact:                                               
George Koroneos
george.koroneos@verizon.com

_{Based on RootMetrics® U.S. RootScore® Report: 1H 2026. Not an endorsement. All rights reserved.}

<sub>1. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13.
2. Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security.
3. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.
4. Based on data from an Apple-conducted study of heart rate accuracy during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
5. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13.
6. Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence-enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354.
7. The redesigned Health app is available on Apple Intelligence-enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 Max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115.
8. Testing conducted by Apple in July 2026 using AirPods 5 paired with iPhone 17 with prerelease AirPods firmware and iOS 27. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the bestselling wireless open-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors.
9. Battery life varies by use. See apple.com/batteries for details.</sub>

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